The Biggest Losers: Top Moguls Creamed in Economy's Collapse

Wanted to share this with a few people...poor, poor babies on this list :-) NOT!

Fist Product Developed

Today's Great finds
OpenOffice - Get The Same Power & Productivity As Microsoft With OpenOffice 2008.
http://www.OpenOffice.org

KillerStartups.com - They review 30+ internet startups per working day and allow visitors to vote for the one they think will be a killer.
http://www.killerstartups.com

In an effort to hit the ground running, I have developed the first draft of my product which I will be marketing to my niche market. The document is available on the newbnet.com website in the Resource Center. Please use the following Password: niche

I am providing access to this document today ONLY (03/29/2008) to show you how easy it is to quickly and easily evolve a solution once you've identified a market to focus on.

The next step for me is revamping my website. I'm hoping I can complete the first pass of this activity by Monday 12am.

Wish me luck.

I found a niche!

Earlier today I worked through the Quick Action Guide Flow Chart provided by GoogleCash.com. I'm about 1/2 way through the diagram...in the "sit and wait" portion. So far today I established my first AdWord campaign for a package containing 200 Free Products with Master Resale Rights. It's been about 1.5 hours and so far there have been no impressions (presentations on a persons browser) of my advertisement.

I stopped by the store of a good friend of mine who currently managing his music companies online advertising efforts. He brought up the use of urchine (sp?) for tracking site metrics. I told him about my issues earlier today with trying to add Google Analytics to the newBnet.com main page. It was at the tail end of our discussion that I realized a good "niche market". I'm not sure if they always come with a feeling, but I was tingly all over.

This is the moment when I wish for Industry Strength White Papers. Sort of like a Business Requirements document which details current internet trends. I've found two that I'm going to read before the end of today; however, the idea of focusing solely on Google Online training is very tempting. The idea I have is directly linked to Google's product offerings and requires an understanding of all their available small business solutions.

Growth Areas:
website development
search engine optimization
writing skills
SnagIt screencopying -> video presentation

Target Market
Small Business w/ storefronts
Medium Size Business w/ storefronts
New Internet Businesses

It's exciting to have focus.

Google Adword Marketing Pitfalls to Avoid

• Pitfall #1" Selecting "All Languages" and "All Countries". Get specific with your AdWord campaigns at the very beginning by only selecting Languages and Countries where you will find buyers. If you are trying to market an American Flood Insurance package, target the United States ONLY. Same goes for languages you target. Choosing the right country is detrimental because it helps you hone in on your specific target market.

• Pitfall #2 Not taking the time to understand Google's Adword Editorial Guidelines. For beginners this is vitally important. Don't feel limited by the rules set out by Google. Instead understand that these guidelines were created to insure the best quality ads are presented.

• Pitfall #3 Using the product, service or organizations name as the Headline. Even if the user entered to name, stay away from using it as your headline. Your ad should be about what the visitor wants, NOT what you do.

• Pitfall #4 Sending people to the home page of your site. Search for the page which most closely matches what the visitor is looking for and send them to that page. People hate digging for the information they need. Generally, users know what their need is, it is your job to quickly guide them to the solution. Avoid this pitfall at all costs because even if you do everything else correctly, this will kill your Click Through Rate (CTR)

• Pitfall #5 Associating to many keywords to your targeted campaign. Instead of associating a list of general and unrelated keywords to a campaign, keep the list short and very focused on the specific product or service you are providing. When selecting keywords for your AdWord advertising, select keywords that are very tightly related to each other. That being said, the ad should be an exact match for the keywords.

• Pitfall #6 Setting your daily budget to low. When first starting out with AdWord advertising it is imperative to keep a close eye on your AdWord campaigns. If you blow through your budget in the first 15 minutes, you have a problem.
  

"If Content is King on the Internet, then Keywords are Queen" - Ken Giddens, SEO specialist

Focus, Drive & Ambition

Today was a very productive day. The majority of the day was spent reading about the GoogleCash system and reviewing the additional materials provided with the training course. The most challenging part of this exercise was staying focused on the task at hand. The GoogleCash book became somewhat repetitive around page 109. From page 110 - 205, I worked very hard to stay focused on learning instead of trying all the neat tricks discussed in the book.

When I finished my reading, I felt ready to start working the GoogleCash system; however, found myself going through all the supplemental information and tutorials instead. The bonus information provided with the book is extensive and covers a wide breadth of related topics.

Feeling overwhelmed by the abundance of information, I scaled back my efforts and focused on my goals for the newBnet.com presense. After reviewing and updating this blog, the newBnet.com website, eBay.com, and setting up a Premium membership at Kudzu.com I am feeling confident regarding my current business development activities and actions. No money has flowed in yet but I'm not concerned at this point. The overriding focus of these activities today were to verify that newBnet.com is consistently presented within all advertising mediums. Articulating the mission and goals for the company helped me realize what markets I'm targeting and what the next steps must be.

The thing that scared me most all day was having to research Affiliate Programs with which to work. It wasn't until very late in the day that we started exploring the advertising options available through ClickBank.com. This actually ended up being the most fun and rewarding as well. I've created a file detailing my top 20 products and services that newBnet.com will promote. Tomorrows goal is to refine the highlevel list and identify two campaigns to run over the weekend. I'm excited and scared at the same time.

Plan for tomorrow
- Read Google TOC for the AdWords program
- Refine the focus of newBNnet.com to target specific customers and users
- Research my target areas I plan to promote
- Create my first 2 campaigns using the Quick Start Guide provided by GoogleCash's Chris Carpenter.
- Continue reading about Adword marketing
- Listen to Perry Marshall's Teleconference materials

http://newbnet.googlecash.hop.clickbank.net/?tid=1

FREE Resell Rights for over 200 products -- Click here for additional information

A beautiful day in Palm Springs

What a great day! It's warm (64 degrees), the sun is shining and I'm with my Mom and youngest brother. We're just finished Muesum Hunting in Palm Springs ....and successfully drove around without finding an open museum. I think most of the museums in Palm Springs are pet projects/hobbies for the residents because all of them are open for a few days each week and only for a few hours. We successfully found the location of 2 meuseums only to find out they were both closed.

After driving from from Palm Springs to Coachella we decided that a visit to Old Town La Quinta would be best. Old Town La Quinta is over a 100 years old and very quaint. After walking around for a while, my bro and I took some pictures before indulging in a healthy bowl of Lappert's ice cream. (www.lapperts.com). I had the Sugar-free, fat-free Koca Mocha Delight which was tastier than Hogan-Dos Expresso ice cream. I think its because Lappert's is made in Hawaii and with NATURAL...not artificial flavors.

We're back in the Alamo Rabbit headed to Lake Cahuilla to look around and take a few more snaps. Our goal is to stay active and engaged until it is time for us to go see Eight Twenty Eight @ 4pm at the International Film Festival (www.psfilmfest.org). We are all excited to going to see the film. Another amazing day. Hope the same is true for you to. Lots of Love - GeorgiGirl

Grand Canyon Helicopter Tour Awesome

True to my word, I spent the day in the Grand Canyon today. Weather in the Grand Canyon was pretty good considering the fact that California experienced "Blizzard Conditions". The Weather Channel warned about a number of storms that would start hitting the Western Coast on Friday. California and Utah were both expecting record amounts of snow and rain. At 11:36pm on Friday night, it's still raining in Cali and they are talking about floods and mud slides in Northern California...along with cooler weather and more rain.

Lucky for me, I'm in Arizona in a state of awe. I took my first helicopter ride today with the Papillon Grand Canyon Helicopters company. I knew the weather was going to be crazy today, so I booked in early and stood by during a small flight delay period. I agreed with the company...better not to be be flying around in a helicopter during high wind & snow fluries.

We departed the airport at 11:45am on the Imperial tour. Everything from take-off to landing was breathtaking. For me, my helicopter flight through the GCNP was the best experience yet. Whitewater rafting, skydiving, driving fast cars, roller coasters, speed boating....none of them are better then flying in the front seat of a helicopter.

After 50 minutes flying over the canyon, I was ready to go biking. While getting my bike saddled up the snow flurries started again. The snow only lasted for about 10 minutes so my trip wasn't delayed long. I decided to hike instead of bike. Got some great pictures..check them out in my photo album. Either watch the slide show on the right, or click the slide show to see larger versions of all photos.

Depending on the weather tomorrow, maybe I'll do another helicopter ride before heading to California. I'm excited to see my mom and brother tomorrow. We are not sure what we will do while in Palm Springs, but I know we'll find something fun. Until we talk again...enjoy the pictures.

On the Road & Rested

It's my sixth day on the road.

I left Calgary around noon on Thursday full of excitement about my Great American Road Trip. I was happy I delayed my start time for the trip because it allowed me to spend a few more hours with Erin before she left for Halifax and I got a mother-load of stickers from the board shop. I originally hoped to hit Yellowstone Park late on Thursday morning, but I didn't get there until very, very early on Friday morning. I wish I had woke earlier and checked the rates because I would have continued driving. Instead I took a couple hour nap while I waited for the park to open.

When I arrived at the main gate for the park I realized that NO passenger vehicles are allowed in the park during the winter. I wasn't willing to pay $200 dollars to freeze my ass off riding around the park on an ATV, so I got gas, stretched and left instead. New rules have been applied at Yellowstone National Park. The park is no longer allowing passenger vehicles to drive around the park during the winter. Instead, all visitors must rent ATV's and go on guided tours if they wish to explore YNP. The locals I spoke with while getting gas and food said that the new rules have killed business in the area. In addition, driving in the area was difficult because only the main roads are cleared of snow. Since I LOVE the heat, and feel desperate to see a palm tree, I decided continuing the drive to Las Vegas was a more exciting option.

The drive to Las Vegas was long but seeing the scenery change from powdered mountains to red clay desserts and sand put a big smile on my face. I ended up stopping in the town of Blackfoot, Wyoming because the wind was blowing massive amounts of snow across the highway. Visibility was minimal and accidents were happening all around. I actually ended up in median and had to be extracted by a police vehicle. Blackfoot is approximately 5 hours from Las Vegas so I slept in and enjoyed the room.

I arrived in Las Vegas at 5:30 pm and was on the strip by 6:30pm. Despite cooler than normal temperatures on the strip, the The festivities were underway when I arrived. I ended up spending most of the night in casinos (MGM, Ceaser's Palace, Belagio, California and New York) walking around, dancing and watching people. It was a lot of fun. I think Vegas may be one of the best New Years Parties in the country. Everyone looked fantastic, energy was high and there are so many places to go. The added bonus of being able to drink in the streets simplifies the entire night. Next time I go, I'm bringing a big crowd of people so we can "represent" our peeps.

New Years day came slowly. Hey...I was in Vegas, it's the city that never sleeps. After grabbing some food, I hit the road again. Starbucks was the second stop, as I needed something to keep my eyes open. Hywy 93 through the Hoover Dam is a cluster worth mentioning. It took over an hour to go 2 miles. Upon entry they mention construction, but immediately after entering the 2 lane highway drivers are informed that it's a security stop. The setup of the Security Stop made it feel like I was traveling from one country to another instead of from Nevada to Arizona. I drove on to the end of HYWY 93 and stopped for 2 nights in Kenman. Wednesday was devoted entirely to staying in bed, washing the car, taking a long bath and doing my nails. It was utter bliss and very relaxing. No internet access though :-(. Oh well, it kept me quiet.

Now, I'm in the Grand Canyon. Tomorrow, I plan on taking a helicopter ride and biking in Yellowstone National Park. It will be a blast. I look forward to uploading my pictures, but can't do it tonight. There is on way the connection in my room will allow me to upload pictures....it's way too slow. Look for pictures to follow tomorrow.

Best Wishes