Google Adword Marketing Pitfalls to Avoid

• Pitfall #1" Selecting "All Languages" and "All Countries". Get specific with your AdWord campaigns at the very beginning by only selecting Languages and Countries where you will find buyers. If you are trying to market an American Flood Insurance package, target the United States ONLY. Same goes for languages you target. Choosing the right country is detrimental because it helps you hone in on your specific target market.

• Pitfall #2 Not taking the time to understand Google's Adword Editorial Guidelines. For beginners this is vitally important. Don't feel limited by the rules set out by Google. Instead understand that these guidelines were created to insure the best quality ads are presented.

• Pitfall #3 Using the product, service or organizations name as the Headline. Even if the user entered to name, stay away from using it as your headline. Your ad should be about what the visitor wants, NOT what you do.

• Pitfall #4 Sending people to the home page of your site. Search for the page which most closely matches what the visitor is looking for and send them to that page. People hate digging for the information they need. Generally, users know what their need is, it is your job to quickly guide them to the solution. Avoid this pitfall at all costs because even if you do everything else correctly, this will kill your Click Through Rate (CTR)

• Pitfall #5 Associating to many keywords to your targeted campaign. Instead of associating a list of general and unrelated keywords to a campaign, keep the list short and very focused on the specific product or service you are providing. When selecting keywords for your AdWord advertising, select keywords that are very tightly related to each other. That being said, the ad should be an exact match for the keywords.

• Pitfall #6 Setting your daily budget to low. When first starting out with AdWord advertising it is imperative to keep a close eye on your AdWord campaigns. If you blow through your budget in the first 15 minutes, you have a problem.
  

"If Content is King on the Internet, then Keywords are Queen" - Ken Giddens, SEO specialist